NOOSA FESTIVAL OF SURFING
Driving audience growth & digital engagement for the world's largest surfing festival.
The Noosa Festival of Surfing is the worldβs largest surfing festival, attracting international visitors and delivering over 10 days of world-class surfing, community events and cultural experiences at Noosaβs iconic First Point. With more than 30 years of history and divisions ranging from the WSL Qualifying Series through to the historic Old Mal, the festival is a globally recognised celebration of surfing culture. BRANDID was engaged to manage and grow the festivalβs social media presence, leading content strategy, content production, social media management and daily event coverage. Working closely with organisers and sponsors, we created engaging content that captured the unique spirit of the event, strengthened audience engagement and enhanced the festival's digital footprint.
+4000
NEW INSTAGRAM FOLLOWERS
10 days
OF DAILY EVENT COVERAGE
100+
PIECES OF CONTENT DELIVERED
6m
VIEWS ACROSS MEDIA CHANNELS (COMBINED REACH)
$6M+
INJECTED INTO THE
LOCAL ECONOMY
39,000+
VISITORS (UP BY 11%)
80+
LOCAL JOBS CREATED DURING
14 DAY EVENT WINDOW
50+
LOCAL BUSINESSES ENGAGED
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