NOOSA FESTIVAL OF SURFING

Driving audience growth & digital engagement for the world's largest surfing festival.

The Noosa Festival of Surfing is the world’s largest surfing festival, attracting international visitors and delivering over 10 days of world-class surfing, community events and cultural experiences at Noosa’s iconic First Point. With more than 30 years of history and divisions ranging from the WSL Qualifying Series through to the historic Old Mal, the festival is a globally recognised celebration of surfing culture. BRANDID was engaged to manage and grow the festival’s social media presence, leading content strategy, content production, social media management and daily event coverage. Working closely with organisers and sponsors, we created engaging content that captured the unique spirit of the event, strengthened audience engagement and enhanced the festival's digital footprint.

+4000

NEW INSTAGRAM FOLLOWERS

10 days

OF DAILY EVENT COVERAGE

100+

PIECES OF CONTENT DELIVERED

6m

VIEWS ACROSS MEDIA CHANNELS (COMBINED REACH)

$6M+

INJECTED INTO THE
LOCAL ECONOMY

39,000+

VISITORS (UP BY 11%)

80+

LOCAL JOBS CREATED DURING
14 DAY EVENT WINDOW

50+

LOCAL BUSINESSES ENGAGED

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