When we first jumped on board at the Noosa Festival of Surfing, we were thrilled, excited and ready to be involved in something that has over 30 years of history in an area we are all passionate about. This festival is the largest surfing festival in the world, attracting international tourists and boosting the local economy with 10 days full of action packed surfing and non-surfing events. Every day, world class surfing is showcased at Noosa’s iconic First Point with divisions from the WSL Qualifying Series to the historic Old Mal, featuring boards made 1968 and before.
We were brought onto manage the social media of the festival. Since starting in December 2024, we have grown the Instagram account by over 4,000, boosting engagement and drastically improving the content delivery. We were given a brief and then we took that in our stride and worked hard to exceed expectations. We managed, produced and edited all content that you see on the Instagram page, adapting each day, work closely with the sponsors and create content that is engaging but also showcases the uniqueness of the festival.
We improved their daily surf report with high quality graphics and implemented the use of a new Instagram Broadcast channel to communicate to the followers seamlessly.