Op For Change, a local charity and not-for-profit clothing reselling business, approached us at a pivotal moment as they moved to a new, central location in Manly Corso. To coincide with their store opening, they sought a fresh new brand identity that would reflect their mission while maintaining a modern, professional feel.
The original logo featured a heart, and our goal was to retain this element while evolving the design to add a bold edge. Through several rounds of revisions, we refined the logo and brand to make it both strong and approachable, capturing the essence of their charitable work and the positive impact they have on the local community.
We used imagery strategically to enhance the brand’s message, while the colour palette of red and blue complemented the logo design, making it dynamic and versatile across all platforms. The final result is a modern, professional brand that communicates both strength and warmth, perfectly suited to Op For Change’s values and community-driven approach