BEACHES
YOUTH HUB
Creating a brand that young people connect with and parents trust
Beaches Youth Hub approached Brandid Media during an exciting period of change as they transitioned from Avalon Youth Hub to a new identity that better reflected their growing impact across the Northern Beaches. They needed more than a new logo. They needed a brand that young people would genuinely connect with while maintaining the trust and confidence of parents, schools, community organisations and funding partners.
This project was about creating a brand that felt welcoming, inclusive and full of energy without losing sight of the important work Beaches Youth Hub does every day. Every design decision was guided by one question. How can this brand make young people feel like they belong?
Brand Strategy • Brand Identity • Graphic Design • Merchandise
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Today, Beaches Youth Hub has a brand that truly reflects the organisation behind it. Bold, approachable and full of personality, the new identity captures the spirit of the young people it exists to support while reinforcing the professionalism and credibility of the service. The rebrand has given the organisation a strong foundation for future growth, allowing it to communicate more effectively with young people, families, schools and the wider community. From social media and workshops to events, merchandise and community engagement, every touchpoint now feels connected and instantly recognisable.
For Brandid Media, this was more than a branding project. It was an opportunity to help shape the identity of an organisation making a genuine difference in the lives of young people across the Northern Beaches, creating a brand that feels just as welcoming, supportive and authentic as the people behind it.
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Facilitated a comprehensive brand strategy to define the organisation's vision, audience and positioning.
Developed a complete visual identity, including logo suite, colour palette, typography and brand guidelines.
Created a hand-drawn logo inspired by the iconic shaka symbol, representing connection, community, support and the Northern Beaches lifestyle.
Designed a flexible identity that appeals to young people while maintaining credibility with parents, schools and stakeholders.
Developed branded Canva templates for social media, presentations and day-to-day communications.
Designed a range of branded merchandise and apparel for staff, volunteers and community events.
Delivered a suite of graphic design assets to support campaigns, workshops and youth programs.
Created a cohesive brand system that could be consistently applied across digital, print and environmental signage.
