Charlotte Lerpiniere Charlotte Lerpiniere

The Marketing Manager You Didn’t Have To Hire

I've been a Marketing Manager more than once, the actual boots on the ground, carrying the pressure kind. So when a business reaches out wanting me specifically, I understand the instinct. But here's the thing, they're not getting one person. They're getting a whole team.

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Charlotte Lerpiniere Charlotte Lerpiniere

How a Phone, a Rode Mic and a Pair of Good Shoes Built Our Biggest Content Niche

All I need is a phone, my good old Rode mic and a pair of shoes I don't mind walking twenty thousand steps around Noosa in. That's the entire kit list behind Brandid Media's biggest content niche: In-real-life event and festival content that actually gets people talking. It started at the Noosa Festival of Surfing with a segment called The Scoop, one viral question (cone or cup?), and a whole lot of hustle. Here's how we built it, and where we're taking it next.

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Charlotte Lerpiniere Charlotte Lerpiniere

Is AI Killing Your Business?

Is AI generated content actually killing your business, or helping it? Brandid Media founder Charlotte breaks down why authentic, human content is winning over AI content right now, and how to find the balance between the two so your brand doesn't get left behind.

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Josh Allen Josh Allen

In a digital world, human connection matters more than ever!

Virtual meetings and the work from home era has changed the way people connect forever. Genuine human connection has become increasingly valuable and a reason why the events industry will reach a $3 trillion dollar valuation over the next 5 years. Are you prepared?

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Josh Allen Josh Allen

Why good design is a business investment, not an expense

Design influences every interaction people have with you and your brand. Strong design creates confidence, signals professionalism, consistency and trust. Poor design does the opposite. This why we think good design is an investment you can’t afford to be cheap on!

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Josh Allen Josh Allen

Great content doesn’t happen by accident

In a world of conflicting and competing content people crave connection, quality and story telling. All are reliant on each other and all play their respective roles in your business. The strongest content creates emotional, captures attention and distributes feelings. How does your business tell its story?

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