Events, Marketing, News Charlotte Lerpiniere Events, Marketing, News Charlotte Lerpiniere

How a Phone, a Rode Mic and a Pair of Good Shoes Built Our Biggest Content Niche

All I need is a phone, my good old Rode mic and a pair of shoes I don't mind walking twenty thousand steps around Noosa in. That's the entire kit list behind Brandid Media's biggest content niche: In-real-life event and festival content that actually gets people talking. It started at the Noosa Festival of Surfing with a segment called The Scoop, one viral question (cone or cup?), and a whole lot of hustle. Here's how we built it, and where we're taking it next.

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