The real reason event sponsors don't renew, and the formula I've built over years of trial and error to keep them coming back.

Running a business teaches you resilience whether you're ready for it or not. Charlotte, founder of Brandid Media, shares why she's spent the last three years supporting the Women's Resilience Centre in Mona Vale, and what their work rebuilding women's lives means to her personally, from the Get Savvy event to this year's Reset Runway on 3 September.

Content marketing isn't something you tick off, it's a bank you build. Here's why we shoot once and generate a full content library for our clients, and how our 60-day content library package makes that happen without the scramble.

Outsourcing your marketing isn't about cutting corners. See why ambitious business owners are using marketing agency partnerships to scale faster in a fast-moving, forever-changing landscape

I've been a Marketing Manager more than once, the actual boots on the ground, carrying the pressure kind. So when a business reaches out wanting me specifically, I understand the instinct. But here's the thing, they're not getting one person. They're getting a whole team.

Event Organisers live for creating viral moments. We organised a piano on Noosa beach during the coveted Noosa Festival of Surfing

You just ran an incredible event. By Monday, most of it only exists in people's memories. Here's the content gold most brands and sponsors are leaving behind, and how we make sure ours never does.

Is AI generated content actually killing your business, or helping it? Brandid Media founder Charlotte breaks down why authentic, human content is winning over AI content right now, and how to find the balance between the two so your brand doesn't get left behind.

Virtual meetings and the work from home era has changed the way people connect forever. Genuine human connection has become increasingly valuable and a reason why the events industry will reach a $3 trillion dollar valuation over the next 5 years. Are you prepared?

Design influences every interaction people have with you and your brand. Strong design creates confidence, signals professionalism, consistency and trust. Poor design does the opposite. This why we think good design is an investment you can’t afford to be cheap on!

In a world of conflicting and competing content people crave connection, quality and story telling. All are reliant on each other and all play their respective roles in your business. The strongest content creates emotional, captures attention and distributes feelings. How does your business tell its story?

AI seems to the latest trend that everyone seems to have a different relationship with. Trends come and go, strategy endures. The brands that understand who they’re talking to and communicate consistent messaging with always stand out. How are you communicating with your audience?