THE SCOOP

A content format built to feel like you're actually there

The Scoop isn't a client in the traditional sense, it's a content segment Brandid Media created from scratch that can be applied to all the work we do in the field, which can be useful for businesses of all industries. The idea: capture genuine, behind-the-scenes, in-real-life moments. The people, sights and sounds of a business, hospitality venue, or event, and turn that into content that feels authentic rather than staged.

A distinctive, reusable content format that gives venues, brands and events a genuine voice, and gives Brandid Media a signature style of content that's instantly recognisable as ours. The Scoop is a proven concept and engagement across social platforms performs at a minimum of 61% better than standard behind the scenes style content.
- Designed The Scoop as a repeatable content format, built to slot into venue promotion, business features or event/festival coverage
- Produced on-the-ground episodes capturing real moments and real people rather than polished, scripted content
- Rolled it out at the Noosa Festival of Surfing as a proof point for the format
- Instagram: The Scoop
- Instagram: The Scoop

The image features the phrase 'Working at It' with a stylized circular arrow in place of the 'a' in 'at,' set against a black background.

The image is blank with a white background.

Black background with a white dashed circle and the words "Resilience Circle" in the center.

Black background with white text reading 'The Joey' in the center.

Black background with white text reading 'PAPILLON HAIR'.

Black background with the white text 'IMPLEXA' in the center.

Black background with white text that says "ekhayaa" and a simple outline of a pine tree to the right of the text.

Text that says 'HYDRO HARNESS' with a black background.

Black background with a white circle at the center containing the word "bys" in lowercase letters.

Black background with white text that reads "FIND YOURSELF" and a small plant icon in the center.

Black background with white text that reads 'air it out' and 'with Alle' arranged in a circular pattern.

Black background with white text that says "KaMana" in the center.

Black background with white text reading "HAVEN HOME" and a house icon with the letters

Black background with white text that reads 'Rezz n Bella's' in a playful handwritten font.

Black background with white text that says 'I | INITIATIVE.'

Black background with white text that reads 'Hope for Change', with a white heart symbol touching a black heart symbol.

Black background with white text that reads 'LAUD RECOVERY' in the center.

Black background with white text that reads "notanotheronesie." in a minimalist style.

The image is completely blank and white with no visible objects or people.

Black and white image with the phrase 'IV NATION' in white bold letters centered at the bottom.

Black background with white text reading "SleepyDreamers Baby Sleep Consultants" in the center.

Empty white space with a faint, light gray background.

Black background with white text that says "BINGO BLOB" and a bingo ball with a small plane inside it.

A black comic style background with the word 'HAG' written in white, hand-drawn letters in the center.

Black and white graphic with a ninja figure and bold text that reads 'Earth Ninja Leave No Trace'.

Silhouette of a dog with a bone and a leash, with the text 'Sammy's' in bold white letters at the bottom.

Black background with white text that says "FUTURE" and a stylized letter "F" with a small circle that resembles a planet or orbits, conveying a futuristic or space theme.

Black background with a white line drawing of a cactus and the text 'NACHO AVERAGE MEALS' curved around it.

Black background with white text that says "flower fairy" and features a line drawing of a flower.

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