SHE BABAEU

Building a brand as untamed as the waves it's named after. Brand Strategy / Brand Identity / Website Design / Content Production.

She Babaeu came to Brandid Media with a bold vision—to create a women's surf brand that celebrated freedom, adventure and connection while reclaiming the raw, rebellious spirit of '60s and '70s surf culture. It wasn't just about designing a logo; it was about creating an entire brand world that women could see themselves in.

Through a collaborative discovery process with founder Xahlia, we unpacked her vision, values and the community she wanted to build. From there, we developed every element of the brand—from strategy and visual identity to messaging, photography and digital presence—creating a cohesive brand that feels authentic, memorable and unlike anything else in the surf space.

She Babaeu launched with far more than a logo and website—it launched with a distinctive identity, a compelling story and a visual language that immediately resonates with its audience. Every touchpoint, from the website and photography to the messaging and branding, reflects the spirit of the community Xahlia set out to build: adventurous, authentic and unapologetically real. The result is a brand that stands apart in a crowded surf industry, with a strong foundation that can continue to grow alongside its retreats, community and future product offerings.
- Facilitated brand strategy workshops to define the vision, audience and positioning.
- Developed a complete brand identity, including logo suite, colour palette, typography and visual direction.
- Created comprehensive brand guidelines to ensure consistency across every touchpoint.
- Established a distinctive tone of voice that is honest, adventurous, unapologetic and true to the She Babaeu community.
- Planned and creatively directed a full-scale lifestyle production shoot.
- Coordinated talent, locations and styling to bring the brand story to life.
- Produced a premium library of photography and video content for launch and ongoing marketing.
- Designed and developed the She Babaeu website from concept through to launch.
- Wrote all website copy, including the Homepage, Our Way of Life, Retreats and What to Expect pages.
- Delivered a complete suite of brand assets and visuals ready for social media, marketing and future growth.

The image features the phrase 'Working at It' with a stylized circular arrow in place of the 'a' in 'at,' set against a black background.

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Black background with a white dashed circle and the words "Resilience Circle" in the center.

Black background with white text reading 'The Joey' in the center.

Black background with white text reading 'PAPILLON HAIR'.

Black background with the white text 'IMPLEXA' in the center.

Black background with white text that says "ekhayaa" and a simple outline of a pine tree to the right of the text.

Text that says 'HYDRO HARNESS' with a black background.

Black background with a white circle at the center containing the word "bys" in lowercase letters.

Black background with white text that reads "FIND YOURSELF" and a small plant icon in the center.

Black background with white text that reads 'air it out' and 'with Alle' arranged in a circular pattern.

Black background with white text that says "KaMana" in the center.

Black background with white text reading "HAVEN HOME" and a house icon with the letters

Black background with white text that reads 'Rezz n Bella's' in a playful handwritten font.

Black background with white text that says 'I | INITIATIVE.'

Black background with white text that reads 'Hope for Change', with a white heart symbol touching a black heart symbol.

Black background with white text that reads 'LAUD RECOVERY' in the center.

Black background with white text that reads "notanotheronesie." in a minimalist style.

The image is completely blank and white with no visible objects or people.

Black and white image with the phrase 'IV NATION' in white bold letters centered at the bottom.

Black background with white text reading "SleepyDreamers Baby Sleep Consultants" in the center.

Empty white space with a faint, light gray background.

Black background with white text that says "BINGO BLOB" and a bingo ball with a small plane inside it.

A black comic style background with the word 'HAG' written in white, hand-drawn letters in the center.

Black and white graphic with a ninja figure and bold text that reads 'Earth Ninja Leave No Trace'.

Silhouette of a dog with a bone and a leash, with the text 'Sammy's' in bold white letters at the bottom.

Black background with white text that says "FUTURE" and a stylized letter "F" with a small circle that resembles a planet or orbits, conveying a futuristic or space theme.

Black background with a white line drawing of a cactus and the text 'NACHO AVERAGE MEALS' curved around it.

Black background with white text that says "flower fairy" and features a line drawing of a flower.

SHE BABAEU

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