Coffee Supreme
60 Day Coffee Truck Content Library for Coffee Supreme.
Brandid Media partnered with Coffee Supreme to capture and produce a 60 day content library supporting the unveiling of their newest brand asset, a custom-built Kei truck turned mobile espresso bar, designed to sling coffee at events around the country and improve their activation presence.
Rather than a single shoot day, Brandid approached the project as an ongoing content campaign. Over the 10 day period, the team captured professional photography and videography of the truck in action across a range of event environments, building a versatile library of assets Coffee Supreme could draw on well beyond the initial launch moment.
The brief called for content that felt as considered as the truck itself. Every detail, from the custom fit-out to the coffee being poured, needed to come through in a way that matched Coffee Supreme's premium, no-fuss brand identity. Brandid's team worked to capture the truck's personality on the road, at events and in the hands of the baristas running it, giving the brand a flexible mix of hero shots, lifestyle content and social-ready footage to roll out over time.
The result is a content library built for reuse, not a one-off drop. Coffee Supreme now has a bank of high-quality assets to support ongoing campaigns, social content and future event appearances, well after the truck's initial unveiling.
This project sits alongside Brandid's work with other event partner brands, including the Noosa Festival of Surfing sponsor content Brandid produces each year, and reflects the same underlying approach: professional content production designed to extend the life and value of a brand activation, long after the moment it was captured.
Turning a coffee truck into a festival talking point
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As a partner of the Noosa Festival of Surfing, Coffee Supreme needed on-the-ground content and promotional support to stand out among dozens of other event partners as well as local cafes that famously line the shopping strip of Hastings Street. Brandid Media produced social content on-site and helped run a board giveaway activation in partnership with Deux Ex Machina, plus rolled Coffee Supreme into the festival's retailer perks program with $4 coffee offers to drive foot traffic.
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Produced and captured a content library which they could use to promote their unique activation throughout the 10-day festival including iPhone content, professional photography and videography with a selection of engaging and highly converting reels
Coordinated a board giveaway activation to boost engagement
Included Coffee Supreme in the festival-wide retailer discount push ($4 coffees, unlimited redemptions)

