Brandid Media is the Official Event Marketing Partner of the Noosa Festival of Surfing, Australia's largest surfing lifestyle festival. Beyond festival delivery, Brandid works with sponsor brands directly to turn festival partnerships into long-term marketing assets, and Gage Roads Brew Co is a strong example of that model in action.

For the 2026 Festival, Brandid worked with Gage Roads on two fronts: a professional content shoot capturing the brand in its natural environment, and a physical brand activation, a 10 day pop-up beach bar on Noosa Main Beach featuring draught tap beer and live music programming.

The beach bar sat at the heart of the festival's daily rhythm, running from midday to 8pm across the full 10 days and drawing an average of around 2,600 visitors per day, with beer accounting for over half of all drink sales at the venue. Live music kept the space energised through peak afternoon and evening hours, giving Gage Roads direct, sustained face time with a highly engaged, on-brand crowd of surfers, families and coastal lifestyle consumers.

The content shoot component meant the value of the partnership didn't end when the festival did. Brandid's in-house videography and photography team produced tailored footage that Gage Roads could repurpose across its own social and digital channels well beyond festival week, extending reach far past the 40,000 visitors on-site.

This project reflects how Brandid approaches sponsor partnerships more broadly: not as a single deliverable, but as an integrated package of physical activation, hospitality and content production designed to work together. Whether it's a festival, a retail launch or a brand campaign, the same model applies, use the moment to create a real-world experience, and capture it in a way that keeps working for the brand long after the event wraps.